Campaign Child

Xiaopeng Yuan


Out of stock

Campaign Child by Chinese artist Xiaopeng Yuan uses the backdrop of commercial photoshoots to create new, unexpected narratives through the manipulation of bodies and objects in space. While developing as an artist, Yuan found himself routinely commissioned by Chinese kidswear brands to photograph white Western models and American settings within his native Shanghai. Using this controlled context as a parameter, Yuan began to excavate surreal, incongruous images with his young collaborators.

Campaign Child indulges in the language of commercial photography to create new meanings out of disparate objects, bodies and situations. Each image attempts a balance: between the pure, clean, functional axis of photography as a communication tool, and the slippages that occur when juxtaposition and narrative gaps leave space for the mind to unfold. By restructuring commercial photoshoots into a space of imagination and play, Campaign Child also speaks of the uneasy relationship between Western capitalist motifs and the global contexts they insert themselves into while questioning how desire is validated through photography.

Edition First
Binding Softcover
Size 48
Pages 213 × 275 mm.