Così Fan Tutti (1974-1983)

Giusi D’Orsi, Jean-Pierre Maurer

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Così fan tutti 1974 – 1983 presents over 1.300 unpublished portraits, from the private archives of Giusi D’Orsi and Jean-Pierre Maurer, which were created as part of the famous campaign Bevo Jägermeister perchè. The advertising strategy, entitled Così fan tutti, was conceived by the GGK Düsseldorf agency for the German market and it was launched in Italy in 1974 commissioned by the Meran entrepreneur Karl Schmid and signed by GGK Milano.

The advertisements, that had been published for over a decade, entered into the history of Italian advertising and its collective memory, in particular due to the innovative use of ordinary people as testimonials and for the original strategies that had been adopted in spreading the ads. As a matter of fact, it was in line with the German Unikat Kampagne, in which each subject was published only once and on a single side of paper.

Publisher
Author ,
Release
Edition First, 500 copies
Binding Softcover with dust jacket
Pages 228
Size 210 x 280 mm.