Wabi-sabi is the most notable and characteristic feature of what we consider traditional Japanese beauty. It can become a way of life, and, at the very least, it is a particular kind of beauty. It is the beauty of imperfect, changeable and incomplete things. It is the beauty of modest and humble things. It is the beauty of unconventional things. Wabi-sabi is also the first stone in the construction of our editorial catalog, which like all things wabi-sabi is modest and unpretentious, but not lacking in presence or discreet authority.