{"product_id":"greetings-from-the-usa-saludos-desde-espana","title":"Greetings from the USA \/ Saludos desde España","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eGreetings from the USA – Saludos desde España\u003c\/em\u003e is a publication by Cristina Arribas that explores the penetration of American modernity as a model of \"Spanish modernity.\" Designed by Filiep Tacq and featuring an epistolary exchange with Juan José Lahuerta, this visual essay showcases the brazenness and nonchalance with which Spain copies all things American, viewed through the lens of postcards. As its author writes:\u003c\/p\u003e\n\u003cp\u003e\u003c!--more--\u003e\u003c\/p\u003e\n\u003cp class=\"wp-block-paragraph\"\u003e\"Seeing an American postcard of the Gateway Arch in Saint Louis (Missouri) side by side with a Spanish one of the entrance arch to Torreblanca del Sol, in Fuengirola, opened up a path (a highway) of no return for me, and a part of it is shown here. It becomes clear how the adoption of the American image does not erase one's own, but rather adds to it in a pastiche-construction that reaffirms its tackiness, in a constant tension between the cosmopolitan and the national. Spaniards 'changed,' but they also went on being the same. Spain was modern, but—and this adversative conjunction is essential—Spanish.\"\u003c\/p\u003e","brand":"Terranova","offers":[{"title":"Default Title","offer_id":55473734910294,"sku":null,"price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1042\/8622\/4726\/files\/Greetings_TN-scaled.png?v=1790185202","url":"https:\/\/terrranova.com\/products\/greetings-from-the-usa-saludos-desde-espana","provider":"Terranova","version":"1.0","type":"link"}