Prada Archive 1998-2002

‘Prada Archive: 1998-2002’ features the photography of Norbert Schoerner, who captured some of the brand’s most memorable (and most-referenced) campaigns.

A formal exercise in making a book as true to Schoerner’s seminal campaigns as his photographs were to the DNA of the Prada brand. Art directed and designed by Jonny Lu Studio with a unique fold / hole punched format, Angela Lindvall’s face on the cover, the absence of text... form and function become inseparable. It is the book of Norbert Schoerner’s Prada. Its presence explains itself.